MyMatching: The International Platform For “Made In Italy”
The new platform will increase the opportunities for business between the Italian agricultural sector and the foreign markets.
The so-called made in Italy was the protagonist of TUTTOFOOD 2017. FieraMilano provided a precious opportunity for business between the Italian agricultural sector and the foreign markets. More than 2,300 Italian exhibitors made the most out of the opportunity provided by an increasingly precise demand-supply meeting, thanks to the new MyMatching platform, designed to multiply targeted business meetings. In addition to the 30,000 pre-arranged meetings between the 2,850 exhibitors, of which 500 foreigners (+10%), and the 3,150 profiled buyers, there were impromptu appointments, with an average of 8-10 meetings a day per exhibitor.