Tyrrenico: A GAL Batir Brand

On the Tyrrhenian side of the Reggio Calabria area
The Local Action Group GAL Batir (Basso Tirreno Reggino, “Low Tyrrhenian Reggino”) protects and promotes a multitude of products from the hills, the coastline and the mountains of the area washed by the Tyrrhenian Sea, at the toe of the Italian boot. “Tyrrenico” is the brand that identifies a large and highly variegated territory in the province of Reggio Calabria, comprising the area of the Strait, the terraced slopes of the Violet Coast, the Aspromonte foothills, the Aspromonte Massif and the plain of Gioia Tauro-Rosarno, where centennial olive trees alternate with countless citrus orchards. Basso Tirreno Reggino covers an area of about 450km², which corresponds to 14% of the provincial area and 4% of the regional area. These areas were the ideal ground for a rich trove of products.

The participants in the Tyrrenico brand
The Tyrrenico brand applies to a number of products spanning a full-course meal, with meat, fish, fruit, vegetable, desserts and liqueurs, not to mention wines, both red and white, and extra-virgin olive oils, which were awarded a Protected Geographical Indication. The Tyrrenico brand encompasses over fifty businesses located in forty-three municipalities, including restaurants, tasting bars, rural accommodations, B&Bs and hotels.

Tyrrenico: a point of convergence
A pan-territorial project fostered by the Calabria Region consists in an itinerary through the food and culture of the Violet Coast, stretching from Palmi to Villa San Giovanni. The rich heritage comprises the Zibibbo (aka Muscat of Alexandria) grape, the Favazzina lemon and olive trees. The Tyrrenico brand is the point where all the efforts of the numerous local associations converge, involving all the members of the supply chain and encouraging sales of local produce in and beyond the regional border.